WHAT IS A DIGIPAK

Before starting our music video, we have to create two of the following; a digipack, a music video ad or a website. 

A digipack is 'a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company.'

http://en.wikipedia.org/wiki/Digipak

Digipacks are widely used for special edition DVD releases, increasing its value and creating a premium product. In this sense, digipacks are versatile and are able to flexibly adapt to certain products in the form of CD, or compact disc.

This packaging enables products to be marketed conveniently and without hassle, due to its foldable casing. The cover allows the consumer to see clearly what songs are included at the back. Visually, a digipack has potential to grab the attention of the buyer depending on what colours and fonts are used.

Although the covers of digipacks are different from genre to genre, they are bought from a variety of people because of their music tastes.

Digipacks may not be popular anymore because of the convergence of music to more accessible forms like on the internet, through downloads on sites that offer the desirable song or songs.

 For this reason, we have decided to do our own unique digipack despite it (realistically) not being popular and having less chance of people purchasing it, and a website.