R'N'B

Genre of Music

R 'n' B is sometimes known as urban R 'n' B. It is not to be confused with earlier R&B (rhythm and blues), a style of black American music combining jazz and blues which emerged in the 1940s.

Rihanna is an R 'n' B artist.

Urban R 'n' B combines elements of soul and hip-hop. It often uses:

• tight drum programming
• disco-influenced string sounds
• good production techniques
• vocal arrangements often with close harmonies
• hip-hop influence

We have decided to base our music video on the R'n'B genre as it is inspiring and we thought it'd be interesting to use the conventions that make a music video R'n'B.

R'n'B originated in the U.S. where African Americans made their music with some pop influence after the disco era of the 80's. Notable artists include Mariah Carey, Michael Jackson, Whitney Houston, R. Kelly, Janet Jackson, Aaliyah and TLC all of whom brought the contemporary R'n'B mainstream.

Now in the 2000's, R'n'B has changed to accompany the start of a new millennium. Artists like Usher, Beyonce, Chris Brown, Rihanna and others have combined R'n'B with contemporary pop, dance pop and electro pop.

Album covers that are used to market R'n'B music mainly are associated with gold chains, diamonds, a defined style of text, graffiti, studio lights, jewels, silhouttes, dark and bold colours, microphones, stereos and headphones, crowns, hats, an image of the artist his/herself, etc.

Rihanna is an example of r'n'b artists.