The male gaze is a theory which was developed by Laura Mulvey to highlight the power imbalance between men and women analysing the way men look at women and the way women view themselves and other women. The theory suggests that we as an audience are forced to view the women from the perspective of a heterosexual male, media such as films and music videos constantly focus on women’s curves and events that happen to them are normally portrayed at a male angle. Mulvey believes that people are encouraged to gaze at women in media such as adverts that sexualizes a woman's body even when the woman's body is unrelated to the advertised product. She also suggests that the audience view media such as films in two ways: voyeuristically and fetishistically. As audiences watch films without being watched by the characters they become onlookers of their lives. Therefore they become voyeurs of the people on screen. This can lead to objectification of the characters. Voyeurism involves turning the represented figure into a fetish so it becomes increasingly beautiful but more objectified.
Media texts such as music videos and mainstream films highlight how women are viewed and sexually objectified by the public and the the women themselves. Music videos such as 'Cant stop' by Miley Cyrus, 'Work' by Britney Spears, 'Hard out here' by Lilly Allen and 'Blurred Lines' by Robin Thicke. In all these videos all the women have been sexually objectified. They are shown as sex objects and eye candy mainly for the men's satisfaction.
Media texts such as music videos and mainstream films highlight how women are viewed and sexually objectified by the public and the the women themselves. Music videos such as 'Cant stop' by Miley Cyrus, 'Work' by Britney Spears, 'Hard out here' by Lilly Allen and 'Blurred Lines' by Robin Thicke. In all these videos all the women have been sexually objectified. They are shown as sex objects and eye candy mainly for the men's satisfaction.
In Blurred Lines by Robin Thicke, the music video shows women as sexual objects. The women are dressed in minimal clothing, and they show a great deal of flesh which is obviously for the satisfaction of men. Although the girls are represented as eye candy and sex objects. One could argue that the girls actually sort of have an influence on the guys because they are making them work hard to get the girl and also we could argue that the girls are sort of dominating the guys and the guys are submissive to the girls.
Lyric wise, the song contains verses such as 'i know you want it' and 'coz you're a good girl'. This lyrics focus on the fact that the girls could be innocent but they are not because the male characters are insinuating that the girls want them.
